After a slow start, Last Flag developer says you can't become the next big hit just by ticking boxes: 'It’s a slippery slope'

Just last week, Night Street Games, an indie studio founded by Imagine Dragons' lead singer and manager Dan and Mac Reynolds, released Last Flag. It's a 5v5 multiplayer shooter built exclusively around the iconic capture the flag game mode, a favourite of the Reynolds brothers.

I've not played it, but it's got positive reviews on Steam and looks fun enough. It's dirt cheap, too, costing just $15. Despite that, it's struggling to find its audience right now, debuting with less than 600 concurrent players and declining in the days since.

It's not a great start, but in an interview with GamesRadar, Mac Reynolds expressed confidence in the team's vision and approach, saying the studio's priority is creating a good, unique game, because chasing trends or specific...