Big brands throw support behind women’s football ahead of glittering London ceremony

Shihong Liu and Charlotte Anthony from Shein with Arsenal and England star Alessia Russo 

Women’s football’s remarkable rise shows no sign of slowing, with a powerful line-up of global brands throwing their support behind this week’s Women’s Football Awards in London.

Global online retailer SHEIN who, along with Metro, have partnered with the awards, since their launch in 2023, worldwide logistics business DSV, ScottishPower and the prestigious holiday company Destinology headline an impressive roster of partners backing Thursday’s ceremony. 

The glittering event, hosted by broadcaster Gabby Logan and Jamie Carragher, is once again set to honour the players, personalities and organisations redefining the women’s game on and off the pitch.

The involvement of the global brands is the latest signal o...