For many households, the “cost of living crisis” has felt inescapable and never-ending.
And now, a PwC report has found that people seem to be bracing for yet another financial shock.
It said that UK consumer confidence has seen its lowest quarterly decline in four years (in 2022, or four years ago, inflation reached a then-41-year high of 11.1%; PwC point out this is the “sharpest quarterly decline in sentiment since the onset of the Ukraine war”).
It’s the lowest overall score since 2023.
“All age groups are concerned about the rising cost of living, with most people planning short-term cutbacks and sentiment among the under-35s the hardest hit.”
What are the most common concerns?
90% of resp...


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