It only took 30 minutes for Valve's first stock of new Steam Controllers to sell out. Some of us at PC Gamer managed to order them, while others were turned away by Steam errors and will have to wait for a restock.
For impatient people with money to burn, confirmed orders of the controllers immediately hit eBay, where they're successfully selling for as much as $300. That's a 200% markup on the $99 retail price. (One person is asking for $735,889.32, but unsurprisingly, no one is biting.)
Measures like order quantity limits have helped curb the reselling of in-demand tech, but there doesn't seem to be any way to completely prevent the unpopular behavior aside from having a stock surplus. It's too late for that in this case, though we might not have to wait too long for that $99 order button to light up again. Prior to today's launch, Valve said that it was prepared to ramp up production if needed.
"We do think we'll h...
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