Ahead of International Dawn Chorus Day, the Royal Society for the Protection of Birds (RSPB) announced they’ve seen a 10-fold increase in birdwatching among Gen Z (born 1997-2012).
Numbers are “still on the rise,” they added in a press release. These figures were based on data collected by Fifty5Blue.
That makes it Gen Z’s second fastest-growing hobby, per the data, after jewellery-making.
This is among a 47% general increase in birdwatching, with a 216% increase among Millennials and a 66% increase among Gen X. Gen Z, however, is leading the way.
Why are Gen Z birdwatching?
24-year-old Jess Painter from the RSPB’s Youth Council said social media tips have helped to make the hobby less exclusive.
“When I’m watching birds, I’m not thinking about anything e...
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