As a young boy, I would watch my mom diligently read the newspapers and the flyers that came with them. She would cut out coupons and tuck them away for the next trip to the store.
Today, newspaper coupons have been replaced by a flood of digital ones: app notifications, email blasts, loyalty offers and so on. Frankly, I get exhausted by all the coupon noise and simply ignore it. Over the past decade or so — particularly in the last year — I have come to feel much the same way about Canadian ...
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