Marketing disguised as helpful government benefits doesn't help in the long run

6 days ago 4

Rommie Analytics

The federal government recently rebranded the GST credit as the Canada groceries and essentials benefit. It wasn't the first time Ottawa reached for the GST credit’s plumbing to manufacture good news.

My sister and I recently took my 82-year-old French mom to Northern France for a two-week vacation. We booked several short-term rental accommodations, all of which were excellent with one exception. That unit turned out to be a three-storey property with a narrow, steep spiral staircase that was genuinely dangerous, particularly for her.

I was irritated and went back to the listing. Not one review, photograph or description line mentioned it. T...

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