Meta Turns to Stablecoin Payouts as AI Spending Hits $145 Billion

1 month ago 19

Rommie Analytics

Key Takeaways:
  • Meta has begun paying select creators in USDC stablecoin via Facebook and Instagram.
  • Stripe handles the infrastructure, with transactions running through the Solana and Polygon blockchain networks.
  • Unlike the failed Diem/Libra project, Meta is not issuing its own currency – it is piggybacking on Circle’s existing USDC.
  • In Q1 2026, Meta reported $56.31 billion in revenue, a 33% year-over-year increase.

According to a report by Fortune, the company has begun paying select Facebook and Instagram creators in USDC – Circle’s stablecoin pegged one-to-one to the U.S. dollar – with the pilot currently running in Colombia and the Philippines, two markets where traditional banking infrastructure is both slow and expensive for cross-border transactions.

How the Payout System Works

The underlying infrastructure is handled by Stripe, which also manages tax repo...

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