You only have to take a mere glance at the lowest prices around for gaming SSDs to realise that someone is making a small fortune during the RAMpocalypse. It is, of course, the companies that make the NAND flash memory chips, and the latest research suggests that, altogether, they accrued $46 billion in Q1 2026 revenues, more than three times what they did this time last year.
That's according to the latest report on the NAND flash industry's finances by Counterpoint Research, and given what we all know about the RAMpocalypse, the figures are entirely unsurprising, as is the reason for all that money pouring in. Yes, that's right: it's the demand for enterprise-grade SSDs to go in AI data centers.
That kind of solid state drive now accounts for 40% of the total NAND flash market, and Counterpoint says that it's forecast to pass 60% by the end of the year. Given that every single desktop and laptop PC, as well as phones, watches, and tablets, use SSDs as the primary storage device, that ...
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