Supermarket own-brand spread voted better than Nutella — and it’s 24% cheaper

2 weeks ago 21

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Homemade Sweet Chocolate Hazelnut Toast on Bread
A supermarket own-brand spread beat the beloved Italian brand, Nutella (Picture: Getty Images)

Nutella has long been the go-to for chocolate spread lovers — but shoppers may want to look a little closer at supermarket shelves.

In a blind taste test, consumer watchdog Which? asked 60 people to taste and rate eight supermarket own-label hazelnut chocolate spreads including, Lidl, Tesco, M&S, Waitrose, Aldi, and

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