Guess how long the average British person spends in the wine aisle?
You might be surprised to learn that a quarter of Brits spend more than 10 minutes in the booze section at the supermarket deliberating over which bottle to buy.
According to 2023 research from M&S, that’s more than 50 million hours wasted each year on a national scale.
I think we can all agree that’s a long time to be standing in one ...


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