Xbox's latest tactics display 'a basic misunderstanding of how the interactive entertainment world moves', says former PlayStation exec

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Rommie Analytics

Xbox is flailing again. Major studio closures loom, the AI boom continues to erode the affordability of console hardware components, no one seems to want those consoles anyway and, according to Microsoft CEO Satya Nadella—a fierce advocate of the AI industry crippling the rest of consumer tech—the corp isn't making enough money from its first-party games.

All this, despite Microsoft having a market value of over $2 trillion, and owning some of the biggest games studios and IPs in the world, including Call of Duty and Minecraft.

What's going on? Everyone has an opinion, some more authoritative than others. Among those opining include Shawn Layden, a high profile former Sony executive who helped usher in the PlayStation 5 before his resignation in 2019. Overall, he spent 32 years with Sony.

Sony's PlayStation, of course, has troubles of its own, but Layden bowed out long before the worst of them manifested. He's criticized the industry's pivot to live service—which has proven a terrible tactical shift for Sony—and the continued reliance that major ...

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